XOCO helps harness the benefits of sponsorship to deliver business objectives. We ensure everyone's on the same tack.
For you to move forward you need to know where you are now so we use evaluation, research and measurement outcomes to understand the current health of your sponsorship program. To do this we:
Examine key documents including your current strategy, plans, contracts, measurement metrics and results;
Have your team complete a series of questions to find out if everyone is on the same page;
Facilitate a Critical Success Factor (CSF) workshop with your team, the outcome of which will be a clear understanding of the pillars on which your program is built and their relative strengths;
Talk to stakeholders including property representatives, communication agencies, employees and customers to find out what they think.
We gather and present data and outcomes with strategies to improve the performance of your sponsorship program, maximise the return on your sponsorship objectives and investment.
Sponsorships can be used tactically to deliver short term business goals or strategically to support longer term business objectives. Either way, developing a sponsorship structure and embedding it through your organisational culture where everyone understands goals and measurements will be critical to its success.
Central to sponsorship planning is gaining clarity around your business and your objectives. We also consider the key purpose of sponsorship, the budget you have to allocate, the resources you have to manage it, the outcomes you desire and the metrics you will use to measure success.
Having got to the heart of your business, we utilise market intelligence, and our knowledge of the landscape to identify properties with markets, benefits and assets that will help to deliver your purpose and provide activation opportunities to maximise your investment.