Acquiring media rights of African premier football leagues; representing brands and properties; launching products, leveraging sponsorship assets through corporate responsibility programs; managing marathons, clubs and street parties – whether working for sponsors or properties for 17 years it's always been about building relationships between businesses, brands and people through experiences, activations and sponsorships.
I’m passionate about creating connections that leaves lasting value for fans or participants or customers and I work with people that share the vision.
I take a methodological approach to the business of sponsorship and I'm at my best working with result-orientated clients that appreciate creativity, community and collaboration.
Game keeper turned poacher, or the other way around? With different roles in my Sales and Marketing career I've been fortunate enough to work in sponsorship from all perspectives.
As the Sales and Marketing lead for global hotel companies I was responsible for negotiating, activating and maximising sponsorship investments. Other roles have required me to source and negotiate with organisations to invest in sponsorship assets. And of course, just like you, I'm a consumer of other peoples sponsorship too.....
Viewing the world of sponsorship through the lens of both the sponsor and the rights holder delivers a unique perspective of empathy and understanding, assisting in building sustainable, effective relationships. That's what led to the creation of XOCO, very simply put, an organisation that exists to help sponsors maximise their investment.
I'm passionate about collaboration and "paying it forward", always working with organisations to ensure all parties get the very best out of every engagement.