Blog - Is sponsorship in your marketing mix?
Sponsorships can create consumer connections that advertising just can’t do. So, here’s 10 reasons to consider sponsorships as part of your marketing mix.
Blog - Sponsorship Basics
Sponsorships are a means to a marketing end. The decision to sponsor a property and subsequent decisions on the structure and activation of the sponsorship should only be made having studied the tangible business effect the decision can have.
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You may be unaware of, or unable to maximise, the potential of sponsorships to drive growth. XOCO helps harness the benefits of sponsorship to deliver commercial, marketing and social responsibility objectives. We make sure everyone is sailing in the same direction.
Organisations have to invest time and resources managing their sponsorship strategy and portfolio. XOCO provides an end to end representation service allowing team members to concentrate on their core role and key responsibilities.