Sponsorship in the time of Covid: Starfish Developments
Port fans will recognize the eye-catching Dock One logo. The sponsorship is one of two major partnerships Starfish has made recently. As newcomers to the sponsorship arena, what drove their decision to invest and how will the experience shape the ‘new sponsorship normal’ post Covid?
What does Oxfam Trailwalker look like in 2021?
18 months ago I was contracted to re-establish Oxfam’s major fundraising event in Adelaide. It should have taken place this weekend, but the entire 4 event Oxfam Trailwalker season fell foul of Covid-19, robbing Oxfam of millions of dollars in expected fundraising revenue and spurring the decision to move to an outsourced event management model.
Blog - Is sponsorship in your marketing mix?
Sponsorships can create consumer connections that advertising just can’t do. So, here’s 10 reasons to consider sponsorships as part of your marketing mix.
Blog - Sponsorship Basics
Sponsorships are a means to a marketing end. The decision to sponsor a property and subsequent decisions on the structure and activation of the sponsorship should only be made having studied the tangible business effect the decision can have.
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