Port fans will recognize the eye-catching Dock One logo. The sponsorship is one of two major partnerships Starfish has made recently. As newcomers to the sponsorship arena, what drove their decision to invest and how will the experience shape the ‘new sponsorship normal’ post Covid?

18 months ago I was contracted to re-establish Oxfam’s major fundraising event in Adelaide. It should have taken place this weekend, but the entire 4 event Oxfam Trailwalker season fell foul of Covid-19, robbing Oxfam of millions of dollars in expected fundraising revenue and spurring the decision to move to an outsourced event management model.

Sponsorships are a means to a marketing end. The decision to sponsor a property and subsequent decisions on the structure and activation of the sponsorship should only be made having studied the tangible business effect the decision can have.

XOCO USES EVIDENCE, INSIGHTS AND COLLABORATION TO CREATE STRATEGY
To move forward you need to know where you are now so we work with you develop a picture of how well you are performing. 

XOCO WORKS WITH CLIENTS TO DEVELOP SUSTAINABLE PROJECT OUTCOMES. 
We map out operational, financial, governance and people frameworks that mitigate risk and deliver growth.

XOCO MANAGES PROJECTS AND, WHEN REQUIRED, THE IMPLEMENTATION OF CHANGE  
We don't just tell you what to do, we take on the responsibility of doing it for you as part of your team.